Imran P. Performance Marketing Strategist Book a call
Imran Parvez Hashmy in glasses and a grey hoodie, looking into the distance

I run Meta Ads
differently.

I start with the business
not the ad account.

5.0 Level 2 Seller 64 completed orders

The experience behind
every decision.

$500K+

Meta Ad Spend Managed

$3.1M+

Tracked E-commerce Revenue

7+ Years

E-commerce & Paid Social Experience

60+

Businesses Helped

Imran Parvez Hashmy seated in a leather armchair, wearing a suit and tie

I learned advertising from the business side first.

Before I started managing Meta Ads for clients, I spent years building and running my own e-commerce business.

I dealt with inventory, product margins, customer acquisition, pricing, offers, and the pressure of making advertising profitable.

I know what happens when CPA rises, when products run out of stock, or when Meta reports a good ROAS but the business numbers tell a different story.

That’s why I don’t look at ads in isolation. I look at the business behind them.

I don’t launch ads and hope.

Every decision starts with a reason.

I combine business understanding, market research and performance data to build strategies that make sense for your business.

“I don’t believe in random testing.”
Every test should have a reason behind it.
  1. 01

    Understand the Business

    Products, customers, offers, goals and challenges.

  2. 02

    Research the Market

    Competitors, similar businesses, ads and creative angles.

  3. 03

    Analyse the Business

    Margins, AOV, inventory, funnel and profitability.

  4. 04

    Analyse the Ad Account

    CPA, ROAS, creatives, tracking and conversion data.

  5. 05

    Build the Strategy

    What to test, what to fix and where to invest.

  6. 06

    Launch, Test & Learn

    Purposeful experiments guided by clear hypotheses.

  7. 07

    Optimize & Explain

    What happened, why and what we should do next.

Real businesses.
Real results.

Real campaign evidence, paired with the problems I investigated and the decisions behind the results.

Meta Ads Manager results for a baby clothing brand

Meta Ads Manager

E-commerceCase study 01

Baby Clothing Brand

Analysed AOV, product stock and business economics to plan for scaling, alongside audience growth and sales.

Reported ROAS
8.19x
Ad spend
Rs489K
Meta Ads Manager results for a gym wear store

Meta Ads Manager

E-commerceCase study 02

Gym Wear Store

Developed customer personas and new creative angles to improve purchase performance.

Reported ROAS
4.62x
Ad spend
Rs1.07M
Meta Ads Manager results for a premium clothing store

Meta Ads Manager

E-commerceCase study 03

Premium Clothing Store

Investigated add-to-carts without purchases, identified product-page issues and addressed the funnel.

Purchases
35
Reported ROAS
4.69x
Meta Ads Manager results for a clothing brand

Meta Ads Manager

E-commerceCase study 04

Clothing Brand

Meta campaigns generated measurable purchase volume across the reported period. The campaign screenshot shows the recorded results.

Purchases
614
Reported ROAS
7.11x
Results summary for a school and summer camp lead generation campaign

Supplied results summary · Ad screenshot to follow

Lead generationCase study 01

School & Summer Camp

Mapped the inquiry-to-enrollment funnel and tested different creatives and offers to attract families.

Campus visits
40
Camp inquiries
100

Not just the numbers. The thinking behind them.

Open any project to see the challenge, my analysis, the actions taken and the results.

People Who Trusted Me

Real 5-star reviews from businesses I’ve helped through strategy, research, and Meta Ads.

Verified on FiverrRead all reviews

Good performance needs
more than good ads.

Alongside Meta Ads, I work with specialists on everything around the click.

Before the click

  • Video & Creative

    Ads, reels, creatives

  • Google Ads

    Search beyond Meta

  • Tracking & Analytics

    GA4, GTM, conversions

Sponsored Meta Ads. Shop now

After the click

  • Website Development

    Sites & landing pages

  • Shopify Management

    Stores & product pages

  • Email Marketing

    Follow-ups & retention

One business. One connected strategy.
The right expertise where it’s needed.

Before you book.

Something else on your mind? Ask me on the call.

Book a call

Mostly e-commerce brands: clothing, baby products, gym wear. I’ve also run lead generation for schools and summer camps. If you sell online or need inquiries, we can talk.

The whole business. Before I touch the ad account I look at your products, margins, AOV, stock, offers and funnel. A lot of ad problems start somewhere else.

Access to your Meta ad account, a rough idea of your margins and goals, and a short call so I can understand how your business works.

It depends on your business and where things stand today. The first few weeks are for testing, and every test has a reason behind it. You’ll always know what we learned and what comes next.

You get a clear update on what happened, why it happened and what we should do next. I explain the numbers instead of sending a screenshot of ROAS.

No, and be careful with anyone who does. What I can tell you is that every decision will have a reason behind it, and you’ll get straight answers about what’s working and what isn’t.

Tell me about your business.

Two quick steps, then I’ll tell you where I’d start.

What’s your monthly ad budget? (roughly) *

Step 1 of 2

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